'Never tried to oversell Dhurandhar through patriotism': Marketer

dharasuta
Sunday, February 8, 2026

In a stunning turn of events, Aditya Dhar's 'Dhurandhar' soared past box office expectations, raking in over Rs 1300 crore globally without any prior advertisement. According to marketer Varun Gupta, this was a calculated move, championing a 'content first' approach that leveraged the film's exceptional quality to draw in viewers. Read on.